In the growing global market of sexual wellness, API SHANGHAI 2025 has become a key event in the industry. As one of the largest and most influential shows in Asia, this China Adult Expo is more than just a place to launch products. It connects B2B buyers, manufacturers, distributors, and brands from around the world.
The expo focuses on all kinds of adult products. It pays special attention to adult products for women. It offers a space where new ideas meet global trade.
A Fast-Growing Global Expo
Since its beginning, API EXPO has been known for its focus, efficiency, and forward-looking approach. The 2025 API EXPO will take place from April 18 to 20. The venue is the Shanghai Convention & Exhibition Center of International Sourcing. The total area will reach 26,720 square meters.
Over 400 global exhibitors will showcase their products. And more than 60,000 professionals plan to visit the event. The show will present a wide variety of products. Among them are adult toys, pleasure items, family planning supplies, personal care products, and health-related goods.
The expo also covers the full supply chain. This includes raw materials, manufacturing tools, packaging, OEM services, and more. Many highlights will focus on adult products for women. This reflects the rising demand in this market.
Notably, the China Adult Expo has expanded fast in recent years. The 2023 edition of the event spanned 16,000 square meters. By 2024, it had grown to 26,720 square meters.
Both visitor numbers and the share of international buyers are rising each year. This steady growth shows that API EXPO is becoming a key part of the global sexual wellness industry.
A Dual Engine: Business Matching and Digital Exposure
API EXPO serves as more than a conventional product showcase. It works as an international platform that connects suppliers and buyers efficiently.
In 2024, the expo launched the “API Buyers Festival” and a special Business Matching Day. These events helped exhibitors and buyers connect faster and more accurately.
Visitor data shows a strong business focus. Retailers made up 32.05% of all visitors. E-commerce platforms reached 20.3%, and distributors and wholesalers together made up nearly 30%. This proves the expo is now a key resource hub for global channel partners.
Moreover, the expo used major social platforms like REDnote, Weibo, Douyin, and Instagram to increase exposure. In 2024, online discussions reached over 32,000 posts. The total media exposure exceeded 620 million views.
This success shows how B2B trade events can now combine real business with digital marketing. It gave brands both strong traffic and real business results.
German Power Meets Asia: The Strategic Duo of Satisfyer and FUN FACTORY
At API SHANGHAI 2025, Satisfyer and FUN FACTORY will join as exclusive sponsors. These two German brands are well-known innovators in the sexual wellness industry. Together, they are now entering the Chinese and Asian markets with a dual-brand strategy.
Global users choose Satisfyer for its air pulse technology and affordable quality. Its best-selling product, the Satisfyer Pro 2, has sold over 30 million units globally. Customers recognize FUN FACTORY for its bold design and German craftsmanship. The brand developed the world’s first waterproof and rechargeable vibrator, setting a new industry standard.
Their appearance at the China Adult Expo shows the rising importance of the Asian market. In particular, the demand for adult products for women is growing fast across the region. Their partnership at API SHANGHAI 2025 proves that global brands now see China as a key driver in the future of sexual wellness.
Empowering Women, Connecting the World
At Gaia in Love, we closely follow industry trends and global movements. Gaia in Love stands for women’s pleasure and independence. This aligns with the core message of API EXPO.
This vision brings sexual wellness into everyday life. It helps women experience dignity, health, and freedom through joy. We believe sexual wellness should never be a taboo. It connects to how we understand our bodies, build relationships, and express culture.
Through the fusion of technology and design, Gaia in Love creates products that balance function and beauty. We design for women at all stages of life. At the same time, we expand partnerships with global distributors and retail platforms. Together, we build an intimate space centered on love and self-discovery.
API SHANGHAI and the China Adult Expo welcome openness and inclusion. They create rare opportunities for East-West dialogue. This global exchange opens new space for brands like ours to connect, collaborate, and grow.
We value every opportunity to engage with the international community. Looking ahead, our goal is to shape the future of adult products for women—with passion, purpose, and possibility.
A Bridge from Shanghai to the World
As the theme of API EXPO 2025 suggests—“Future Eye, Fun Across the Globe,” the event blends trends, technology, and wellness. It aims to shape the future of sexual health consumption.
The show includes industry forums, the API Awards, and the Future Eye 2.0 zone. Each part reflects more than just business. It expresses culture, values, and changing global views.
The China Adult Expo is a key event in our local industry landscape. Gaia in Love builds close connections with global platforms such as API SHANGHAI. Through innovation, we explore new ways to collaborate. Through empowerment, we help shape the future of the industry.
We believe every awakening of the body is a return to the self. Every meeting in this field is a chance to connect the world—especially through adult products for women.
We look forward to seeing you at API SHANGHAI 2025. Contact Us Right Now!
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